Amplifying Human Intelligence
Reinventing the relationship between people and technology
We have a long relationship with Nuance and over the years we have seen their solutions grow in very exciting ways. So when it came time to capture their vision for the future of healthcare technology, we wanted the flexibility to communicate their approach. For this reason, we felt blending live action video with finely tuned graphics would provide a successful outcome.
When we invest in live action video, we can examine the story from a perspective that allows for re-purposing those assets for use in new marketing pieces.
With that in mind, we created a set of short videos set to various themes and scenes. This gave us the foundation we needed to bring the message to life in an overarching video for HIMSS in Orlando, and for a growing library of new product specific vignettes.
You can see more of these video on the Nuance YouTube channel.