Nuance Healthcare Product Tour Video
Creating a library of product-specific vignettes
We have a long relationship with Nuance, and over the years, we have seen their solutions grow in fascinating ways. So when it came time to capture their vision for the future of healthcare technology, we wanted the creative flexibility to communicate their approach. For this reason, we felt blending live-action video with finely tuned graphics would provide a successful outcome.
When we invest in live-action video, we examine the story from a perspective that allows for re-purposing those assets for use in new marketing material. With that in mind, we created a series of short thematic videos to populate a growing library of product-specific vignettes. These short videos then gave us the foundation we needed to bring a comprehensive video together for HIMSS in Orlando.