Event Brand Design for Kaiser NEID 2023
Everyone can be a ‘difference maker.’ This was the core message that Kaiser wanted to convey to its team. We created the event brand design to show that the daily moments and positive actions of employees are just as crucial as those shown on a big stage or social media.
Task
Create compelling event brand design that explores what it means to be a 'difference maker.'
If everyone can be a ‘difference maker,’ that’s a lot of different types of people to reach. To create the event brand design, we avoided photography of individuals and chose to use a variety of silhouettes to represent diversity. This technique provided more room for interpretation regarding ethnicity, gender identities, and disabilities, allowing the audience to see themselves as potential ‘difference makers.’ We created a core design element to represent that positive action can shine through. Another advantage of using silhouettes is that they act as windows to what’s on the inside versus focusing on outward appearance.
To establish the theme, we wrote and crafted an event opening video that explored what it means to be a ‘difference maker.’ The video leveraged scenes from various moments across Kaiser’s history and expanded on how we can each make a difference.
To visually unify the assets, we created an event brand template with sample layouts, video bumpers, and lower thirds. Since this was a virtual event, we also created a lounge background that included the event theme visuals.
As a foundation for the assets, we created a unique event brand design for this year’s event. The graphic identity was used across presentations, banners, and videos.
We designed and animated lower thirds, motion backgrounds, logo bumper, transition animations, and an event opening video.
Our team designed a PowerPoint template with example slide layouts for the Kaiser team to use when creating their event presentations.
