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Event Brand Design for Kaiser NEID 2023

Everyone can be a ‘difference maker.’ This was the core message that Kaiser wanted to convey to its team. We created the event brand design to show that the daily moments and positive actions of employees are just as crucial as those shown on a big stage or social media.

Task

Create compelling event brand design that explores what it means to be a 'difference maker.'

  • Strategy

    Design direction, Copywriting

  • Design

    Event brand design, Motion design, Presentation design

  • Client

    Kaiser Permanente

A frame from our Kaiser NEID 2023 event opening video. It shows an African American woman silhouetted in a sunrise.
Project overview

Event brand design that makes a difference

If everyone can be a ‘difference maker,’ that’s a lot of different types of people to reach. To create the event brand design, we avoided photography of individuals and chose to use a variety of silhouettes to represent diversity. This technique provided more room for interpretation regarding ethnicity, gender identities, and disabilities, allowing the audience to see themselves as potential ‘difference makers.’ We created a core design element to represent that positive action can shine through. Another advantage of using silhouettes is that they act as windows to what’s on the inside versus focusing on outward appearance.

To establish the theme, we wrote and crafted an event opening video that explored what it means to be a ‘difference maker.’ The video leveraged scenes from various moments across Kaiser’s history and expanded on how we can each make a difference.

A frame from the event video bumper design for the Kaiser NEID 2023 event.
A frame from the event lower 3rd design for the Kaiser NEID 2023 event.
Presentation template & Video bumpers

Extending the brand throughout the event

To visually unify the assets, we created an event brand template with sample layouts, video bumpers, and lower thirds. Since this was a virtual event, we also created a lounge background that included the event theme visuals.

The template cover design for the Kaiser NEID 2023 event. It has silhouettes with images and sunlight showing through them and the theme text "Difference Maker"
A divider slide layout design from the Kaiser NEID 2023 event. It has silhouettes with images and sunlight showing through them.
A quote layout for the PowerPoint template of the Kaiser NEID 2023 event.
A quote layout for the PowerPoint template of the Kaiser NEID 2023 event.
A speaker layout for the PowerPoint template of the Kaiser NEID 2023 event.
PowerPoint presentation template design for Kaiser's event
What We Made

Services

An icon of a target

Event brand design

As a foundation for the assets, we created a unique event brand design for this year’s event. The graphic identity was used across presentations, banners, and videos.

An icon of a play button

Motion design

We designed and animated lower thirds, motion backgrounds, logo bumper, transition animations, and an event opening video.

An icon of a presentation slide

Presentation template

Our team designed a PowerPoint template with example slide layouts for the Kaiser team to use when creating their event presentations.

What we created

  • Event brand design
  • Event platform graphics
  • Speaker layouts
  • Event opening video
  • Video lower thirds
  • Video logo bumper
  • Video transitions
The event virtual lounge design for the 2023 Kaiser NEID event

We'd love to hear from you