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K:LDN Keynote Opening Video

Here we come London! Klaviyo wanted to add some excitement to both the opening of the event as well as an opening video for one of their keynote presenters. The presentation opener needed to be fun, attention grabbing, and set the stage for the talking points of the presentations. After the project kickoff, our team put together a basic script of on screen text that would drive the story of the video.

Task

Create an opening video that both excites the audience and sets the stage for the keynote presenter talk track.

  • Strategy

    Copywriting, Visual concept

  • Design

    Video editing, Motion design, Compositing

  • Client

    Klaviyo

Project overview

Positioning Klaviyo as the future

Leveraging the fun style of the event theme and graphics, we put together this video that both welcomes attendees from all over Europe and builds excitement for what the future looks like to Klaviyo. The core Klaviyo brand is more clean and modern compared to the event graphics. We used this as a strong pivot point in the video to position the Klaviyo brand as the future.

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