Dell Technologies Advantage
Task
Create a cohesive and compelling set of presentations that facilitate the highest-level conversations that Dell has with customers and implement the new Dell branding.
We were incredibly excited to be one of the first agencies to work with the new Dell brand. The team at VMLY&R did a fantastic job creating a new look for Dell that gave us some new colors and patterns to work with. While getting to know the new brand we created variations on presentation cover options and slide layouts to ensure we were executing the brand in a way that strengthened the brand vision.
These presentations are used in the Dell executive briefing centers and will be grouped according to the audience. We worked to create a consistent approach to key slides so that the decks could be put together in a way to address the interests of a specific client. We leveraged the new color palette to distinguish the various core conversation areas.
We worked to finesse scripts and create two videos to roll out with the new presentations. These videos were designed to educate and excite the Dell internal team about the new brand and messaging.