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Presentation

Dell Technologies Advantage

Task

Provide presentation design that implements the new Dell brand and facilitates conversations between Dell and its customers. Create explainer videos to train the Dell team on the new assets.

  • Strategy

    Design direction

  • Design

    Presentation design, Explainer video design

  • Client

    Dell Technologies

Two white laptops with slides from the Dell Technologies Advantage presentation on the screens.
Cover Designs

New brand, new presentation design

We were incredibly excited to be one of the first agencies to work with the new Dell brand. The team at VMLY&R did a fantastic job creating a new look for Dell that gave us some exciting colors and patterns to work with. While getting to know the new brand, we designed variations on the presentation cover and slide layouts to ensure we were executing the brand in a way that strengthened the brand vision.

A slide from the Dell Technologies Advantage presentation. Two people collaborate on a Dell laptop in an office. A blue band has text that says "Accelerate from ideas to innovation".
A slide from the Dell Technologies Advantage presentation. Two people collaborate on a Dell laptop in an office. A blue band has text that says "Unleash innovation with multicloud by design".
A slide from the Dell Technologies Advantage presentation. A woman with a hard hat works on a Dell laptop in a warehouse. A purple band has text that says "Simplify your edge".
A slide from the Dell Technologies Advantage presentation. A group of people collaborate around a Dell monitor in an office. A purple band has text that says "Transform security with confidence".
A slide from the Dell Technologies Advantage presentation. A man on a video call works on a Dell laptop at home. A green band has text that says "Work and innovate everywhere".
Dell Technologies Advantage slides in PowerPoint slide sorter.
Presentation Design

6 Cohesive presentations

These presentations are used in Dell executive briefing centers and grouped according to audience interests. We worked to create presentation designs that use a consistent approach to key slides. This means Dell can use the decks together in a way that addresses the interests of a specific client. We leveraged the new color palette to distinguish the various core conversation areas.

Videos

Explainer videos that animate the message

We edited the presenter scripts to create two videos to roll out with the new presentation designs. Then we designed explainer videos to educate and excite the internal Dell team about the new brand and messaging.

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