CGI Interactive
CGI Interactive
CGI Interactive
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Other creative Presentation Videos

Marketing Campaign for Dell APEX MDS

Task

Create approachable campaign assets that target small businesses about how Dell APEX Managed Device Service can relieve their IT burden.

  • Strategy

    Design direction

  • Design

    Awareness video, Social videos, B2B Presentation, Digital brochure, User guides, Infographic

  • Client

    Dell Technologies

Video and Social

Awareness video designed for a small business audience

To promote the new Dell APEX Managed Device Service (MDS), we used a personal approach by having actual Dell employees deliver the message. To highlight the small business side of the story, we brought the small business into the speaker’s space using examples of customers with composited graphics. We also created an animated vertical social graphic to push prospects to the landing page and various assets.

Additional Assets

Digital brochure and infographic

To help potential customers explore the service, we created a digital brochure and an infographic to give more insight into how the service works. The brochure explained the solution and benefits within the service offering, while the infographic mainly focused on the lifecycle services.

An image of a few pages from the Dell APEX Managed Device Service brochure.
An image of the Dell APEX Managed Device Service infographic.
Presentation Design

B2B presentation that strengthens the brand

We worked with the solution’s message points to create a short B2B presentation. Throughout the presentation, our team designed the Dell APEX brand and small business photography into slides that provided a consistent brand experience from start to finish.

An image of a slide from the Dell APEX Managed Device Service presentation. A female shop owner works on a Dell laptop.
An image of a slide from the Dell APEX Managed Device Service presentation. An image of a man on a Dell laptop sits next to an ROI stat.
An image of a slide from the Dell APEX Managed Device Service presentation. A woman hangs an open sign on a shop.
An image of a slide from the Dell APEX Managed Device Service presentation. Four boxes contain icons and benefits.
An image of a slide from the Dell APEX Managed Device Service presentation. A photo of a man on a Dell laptop with icons in an arc around him
Additional Assets

Customer user guides

We created a series of branded user guides to give the customer a consistent brand experience from initial interest through onboarding. Each guide walks people through how to use the service with just the right balance of visual elements and instruction.

An image of two pages from the Dell APEX Managed Device Service user guides.

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