SKO Event for LogMeIn
In any year, a Sales Kickoff must be inspiring and exciting to set the tone for the sales team for the year ahead. But, in a year where the SKO event is virtual, and the theme is Unleashing the Workplace Revolution, capturing audience attention and creating an engaging atmosphere is more important than ever. CGI Interactive collaborated with LogMeIn’s marketing and sales team to help them reimagine the SKO event experience for a virtual audience.
Task
Reimagine the SKO event experience for a virtual audience.
An SKO event needs to be inspiring and exciting to set the tone for the year ahead. Because this year was virtual, it required special attention to capture the audience’s interest and create an engaging atmosphere.
Our first challenge was creating the visual theme for the SKO event. The design needed to reflect a work-from-anywhere concept. We decided on an illustrated approach, allowing us to create custom scenes showcasing individuality without relying on photos of specific employees or impersonal stock photography. Angular shapes and contrasting colors allowed us to create some drama; we are talking about a workplace revolution, after all!
Once we established the visual style for the SKO event theme, we worked on the various assets. We applied the look and feel to the virtual interface, creating background scenes for each day with fun easter eggs for the audience to find. We also created video bumpers, a template for presentation breakouts, and keynote presentation visuals.
We provided mood boards to help narrow down the SKO event visual style for 2021. Then, we created visual concepts that explored presentation style, platform customization, and animation.
For the keynotes, we collaborated with executives to streamline their presentations and create custom graphics that we composited with the captured video footage of them presenting. We also provided PowerPoint templates with various slide layouts for the LogMeIn teams to develop their breakout sessions.
We storyboarded and animated intro videos for each keynote presentation, as well as video bumpers and a countdown loop to build anticipation for the SKO event.