Cybersecurity Awareness Month Campaign
Cybersecurity Awareness Month was an opportunity for Dell Technologies to demonstrate leadership in a field that has been growing in importance. Creating messaging and materials to help businesses understand the benefits and pitfalls of cybersecurity approaches was vital in bringing perspective to the broader conversation.
Task
Write and design a series of eBooks, and other thought leadership assets.
After a successful series of eBook designs for last year’s Cyber Awareness Month, we were pleased to be asked by Dell Technologies to write and design two more for this year. Because the subject is complex, the ebooks needed to get to the heart of the matter and provide an objective perspective.
This meant organizing and making a sizable amount of content more digestible. Our creative team created an excellent structure for the messages and beautiful layouts to give the audience an easy browsing and reading experience.
This podcast series needed to feel like part of the overall campaign. We designed a video bumper and a speaker layout to give the podcast video a consistent look that complemented the eBook and other assets.
To create this infographics series, we started by designing a common framework that they could each use. This provided a consistent approach and allowed us to focus on writing strong content and creating a graphical approach to visualizing the message.
