Event branding for VMware Explore 2022
In close collaboration with the VMware team, CGI Interactive designed the event branding for VMware Explore 2022, which showcased Customer Innovations. We set the tone by creating a high-energy video opener, followed by a thought-provoking keynote presentation and engaging fireside chat video montages. These event assets created memorable experiences for attendees at both San Francisco and Barcelona event locations.
Task
Create a family of engaging assets for the Customer Innovation Showcase at VMware Explore, bringing the event's visual identity into context.
The opening event video inspired excitement, blending vibrant motion graphics, high-energy music, and live audience footage into a seamless message. The story framework complimented CEO Raghu Raghuram’s general session keynote and showcased event attendees as industry leaders, innovating and challenging the status quo.
John Sabino, VMware’s chief customer experience officer, did an incredible job showcasing the latest innovations and discussing how VMware’s most transformative customers are achieving success within their businesses.
Starting with an outline of the keynote script, we interpreted how best to flow the message into a cohesive presentation. We created visually stunning design layouts that leveraged animations and video elements to help John tell the story. We also designed industry-specific video backdrops that played during the event’s three customer fireside chats.