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Event branding for VMware Explore 2022

In close collaboration with the VMware team, CGI Interactive designed the event branding for VMware Explore 2022, which showcased Customer Innovations. We set the tone by creating a high-energy video opener, followed by a thought-provoking keynote presentation and engaging fireside chat video montages. These event assets created memorable experiences for attendees at both San Francisco and Barcelona event locations.

Task

Create a family of engaging assets for the Customer Innovation Showcase at VMware Explore, bringing the event's visual identity into context.

  • Strategy

    Design direction, Presentation message flow

  • Design

    Event branding, Motion design, Presentation design

  • Client

    VMware

A design for a VMware event presentation that has colorful waves and the text "we are explorers."
Event Branding

Opening event video

The opening event video inspired excitement, blending vibrant motion graphics, high-energy music, and live audience footage into a seamless message. The story framework complimented CEO Raghu Raghuram’s general session keynote and showcased event attendees as industry leaders, innovating and challenging the status quo.

A design for a VMware event presentation that has three icons and text that says "empower, accelerate, and lead."
A design for a VMware event presentation that has icons and photos of people working in a circle.
A design for a VMware event presentation that has clouds and photo of people working. Text says "professional services"
A design for a VMware event presentation that has clouds and photos of people working. Text says "World-class SaaS experience"
Event Branding

Event keynote and customer fireside chats

John Sabino, VMware’s chief customer experience officer, did an incredible job showcasing the latest innovations and discussing how VMware’s most transformative customers are achieving success within their businesses.

Starting with an outline of the keynote script, we interpreted how best to flow the message into a cohesive presentation. We created visually stunning design layouts that leveraged animations and video elements to help John tell the story. We also designed industry-specific video backdrops that played during the event’s three customer fireside chats.

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