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Event Assets for a Virtual CXNext

LogMeIn provides industry leading solutions designed to empower companies to deliver smarter, more personalized customer engagement and support. We were excited to partner with them again on the assets for their annual CXNext event. This time, the conference gave us a new challenge — reimagining the event experience, and quickly, to be 100% virtual. We collaborated with the LogMeIn team on ten sessions, from a CEO Welcome keynote to panels, forums, and awards.

Task

Design event assets with a visual approach that helps bridge the gap from an in person event to a virtual one. Create still and motion graphics based on the event branding that helps tie the event together.

  • Strategy

    Design direction

  • Design

    Presentation design, Motion design

  • Client

    LogMeIn

Project overview

An event reimagined

A new format brings new challenges. Our team needed to consider how an at-home audience would engage with the content and event sessions. Luckily, we had the opportunity to be inspired by some engaging discussions in their panels and forums. To create the event assets, we went to work quickly by creating a new design approach that would aid viewers in following the conversation while also keeping their attention.

Keynote speaker layout for the virtual CXNext event with graphics overlaying speaker
Presentation graphic for virtual CXNext event
Presentation graphic for virtual CXNext event
Ex Breakout panel layout of 4 speakers
Breakout speaker layout for the virtual CXNext event with graphics overlaying speaker
Event Branding

Session promo videos

While this was a scheduled event, the relevance of the sessions and content needed to extend beyond the event day. To round out the event assets, we worked with the LogMeIn team to create a series of recap videos and short clips to post on social channels. We used quick cuts and fast-paced animations to generate excitement and target those who missed the event.

Keynote

2020 Keynote - Redefine Engagement in a World Redefined
Still frame from welcome video that reads "create"

Welcome

Welcome - Our Opportunity
Still frame from welcome video that reads "support, care, help"

Women in Tech

2020 Forum - Reimagining Women in Tech
Woman talking on laptop video call with 9 people on her screen

EX Breakout

EX Breakout - Is Remote Work the New Normal?
Speaker layout for the virtual CXNext event

CX Breakout

CX Breakout - Creating Resiliency
Speaker layout for the virtual CXNext event

CX Forum

CX Forum - Adapting Customer Engagement for Today's World
Woman typing on a laptop in her home office
What We Made

Services

An icon of a presentation slide

Presentation design

Regarding event assets, the presentations are instrumental in punctuating the message. Our design team defined the balance between presenter and on-screen content and created graphics that we composited with recorded videos of the LogMeIn presenters.

An icon of a play button

Motion design

We created a series of recap videos to promote accessing the event after the show concluded.

Event assets created

  • CEO welcome presentation
  • Guest keynote presentation
  • Product launch presentations
  • Visual engagement video (and Sizzle clips)
  • CX breakout presentation
  • EX breakout presentation
  • Women in Tech Forum presentation
  • Customer Engagement Forum presentation
  • Employee Support Forum presentation
  • Awards & closing presentation

We'd love to hear from you