Corporate Presentation for Cerence
We worked with the Cerence team to design a brand evolution that relates more strongly to the automotive industry but leaves room for growth into other verticals. This corporate presentation was one of the first assets we created to test the new branding.
Evolve the look of the Cerence corporate presentation to match the capabilities and aspirations of the company.
Branding the corporate presentation
The spectrum of colors we created for the palette gave us a lot of room to create variety within the corporate presentation. Maintaining a good balance of white space was also important to keep the look from becoming overwhelming. To ensure consistent brand execution, our team created a brand guide and a series of short videos to educate both internal teams and outside vendors on proper brand usage.