Microsoft RSNA experience
While Microsoft 365 Copilot is thought of as a tool for the average business, healthcare is often outside of that realm. Or is it? The Microsoft team needed a way to open the minds of their radiology audience to see how Copilot could impact not only their productivity within Microsoft 365, but also bridge to the future of how Copilot and AI will improve their radiology workflow.
Task
Create an opening video for the Microsoft RSNA event booth experience that builds excitement for the ways that Copilot helps in everyday work and AI can improve the radiology workflow.
When it comes to ease of use, Microsoft software tools are the backbone of the story. While other companies may shy away from showing their interfaces, Microsoft tools and experiences are thoughtfully designed and we set out to make sure that this comes across.
While the interface and experience are important, let’s be honest, software interfaces are not always the most exciting thing for an opening video. By incorporating music with a welcoming vibe and compelling beat, along with smart closeups and deconstructed interface elements, we were able to create an opening video that propels the audience forward without losing momentum.
