Dell APEX for Public Cloud eBook
The team at Dell Technologies had a good story to tell and were already telling it in their sales presentation. What they needed was a way to share that story in a format that customers could explore on their own. Our first step was to write content that could be easily understood without a sales rep there to guide the conversation.
Task
Leverage the storyline from an existing presentation to create a self-guided and interactive ebook that allows users to explore Dell APEX for Public Cloud solutions.
When speaking to an audience with various levels of knowledge on a subject, interactivity can be a great way to allow each person to select the content they are interested in. We created a simple main navigation panel to dive into core topics as well as in-page navigation for areas that offered multiple solutions to explore.
