Archer Summit 2023
Balance. Precision. Momentum. All things you need in business… and surfing. With the event location in sunny San Diego and a surfing theme, we were ready to create something fun and on point for the Archer Summit event opening video.
Task
Set the tone for the Archer Summit event with an opener that both reinforces the event theme and also sets up the keynote story.
Fun in the sun combined with community and the art of surfing. The story of the opening video needed to generate excitement for the upcoming day as well as begin the parallel look at how surfing relates to technology. Within the keynote presentation we incorporated video that explored how surfing has evolved to incorporate more technology, from weather forecasting, to the boards themselves.