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Insights

  • Brent Rutter
  • Posted by Brent Rutter

An event is a series of touchpoints that begins when you first promote your event and continues through post-event follow up. You want to...

  • Brent Rutter
  • Posted by Brent Rutter

When creating a virtual or hybrid event experience, the sheer number of event platform options can be overwhelming. As an agency that creates content...

  • Sue Serra
  • Posted by Sue Serra

Those of you who are “Power”-users may already be aware of these best-kept-secrets, but for the average PowerPoint-er, there’s sure to be a few...

  • Chau Ho
  • Posted by Chau Ho

Close your eyes and imagine your favorite color. I like a soft, sage green with a hint of cerulean. Our ability to imagine color...

  • Gwen Ackley
  • Posted by Gwen Ackley

According to a webinar trends survey conducted by ON24, 76% of respondents feel webinars allow them to drive more leads. And while this means that...

  • Brent Rutter
  • Posted by Brent Rutter

A live event draws a crowd. A virtual one can reach the world. Virtual events lend themselves to all kinds of communication activities, but...

  • Tracy Gebhardt
  • Posted by Tracy Gebhardt

About a year ago, I was at an event when one of the presenters did something a little unexpected. She snort laughed. And a...

  • Sue Serra
  • Posted by Sue Serra

Ever get frustrated by PowerPoint’s less than helpful “suggestions” and wish you could turn them off? You know, those annoying defaults and time-saving “smart”...

  • Gwen Ackley
  • Posted by Gwen Ackley

A photo from our 30-year celebration in 2019. Our company, CGI Interactive, recently celebrated 31 years in business. When I took a moment to let...

  • Chau Ho
  • Posted by Chau Ho

In business, we spend quite a bit of time drafting content marketing strategies, writing thoughtful business communications, translating them into words on a physical...