Dell Technologies Advantage FY25

The CGI team has worked with Dell on their advantage series of presentations for several years. The biggest shift came last year with the launch of a new brand. We needed to create a way to distinguish this year’s presentations from previous, but our goal was to evolve, not reinvent the look. We chose a few key areas to explore based on an input session from the teams that use the presentations.

This year, we focused on creating layouts that accommodated multiple images, to help tell broader and more expansive stories. We also evolved the icons that represented each core conversation or presentation. Colors were also simplified to tie more strongly to the classic Dell blue. The only presentation that shifted color was dedicated to sustainability, which used the brand’s green color tones.

We decided to give each topic a central illustration that could be used across the presentations and other materials and stand out from the typical Dell icons which use an outline style rather than a solid fill. We based each illustration on the icons that were used last year to create some continuity.