Dell Technologies Advantage
Task
Provide presentation design that implements the new Dell brand and facilitates conversations between Dell and its customers. Create explainer videos to train the Dell team on the new assets.
We were incredibly excited to be one of the first agencies to work with the new Dell brand. The team at VMLY&R did a fantastic job creating a new look for Dell that gave us some exciting colors and patterns to work with. While getting to know the new brand, we designed variations on the presentation cover and slide layouts to ensure we were executing the brand in a way that strengthened the brand vision.
These presentations are used in Dell executive briefing centers and grouped according to audience interests. We worked to create presentation designs that use a consistent approach to key slides. This means Dell can use the decks together in a way that addresses the interests of a specific client. We leveraged the new color palette to distinguish the various core conversation areas.
We edited the presenter scripts to create two videos to roll out with the new presentation designs. Then we designed explainer videos to educate and excite the internal Dell team about the new brand and messaging.