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One of the things that stood out to our team when reviewing the benefits of Dell APEX PC-as-a-Service was that, for the end user, everything just works smoothly. From getting a new PC, to support, to security, the workforce can just focus on work. Combine this idea with music and you’ve got a promo video where your workforce never misses a beat.

For flexibility, we set up office and home scenes at our agency and worked with the team at Nash Productions to plan and shoot the video.


Create a cohesive campaign of assets that generate excitement around the benefits of PC-as-a-Service and the fact that it is now part of Dell APEX.

  • Strategy

    Design direction

  • Design

    Presentation design, Motion design, Social media, Brochure and eBook

  • Client

    Dell Technologies

Social media

Social posts to spread the word

To help reinforce the campaign design, we not only created short social cuts of the video to be used across social channels, we also created vertical content for Instagram stories and carousel content for Instagram and LinkedIn.


30 second social cut

15 second social cut

15 second portrait social cut

30 second portrait social cut

60 second portrait social cut

Additional Assets

Brochure and ebook

For those that prefer slightly longer form content, we created a brochure and ebook to help them explore how the PCaaS solution can solve their PC challenges.

Presentation Design

Giving sales reps the tools to tell the story

Creating a repeatable sales story is key to providing your audience with a consistent message. We designed a strong presentation to help reps convey the key benefits of the solution.


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