Awareness Campaign for Dell APEX PCaaS
One of the things that stood out to our team when reviewing the benefits of Dell APEX PC-as-a-Service was that everything works smoothly for the end user. From getting a new PC to support to security, the workforce can do what they do best: focus on work. Combine this idea with music, and you have an awareness campaign video where your workforce never misses a beat. For flexibility, we set up office and home scenes at our agency offices and worked with the team at Nash Pictures to plan and shoot the video.
Task
Create a cohesive awareness campaign of assets that generate excitement around the benefits of PC-as-a-Service and the fact that it is now part of Dell APEX.
To reinforce the awareness campaign, we not only created short social videos from the main video, but we also created vertical content for Instagram stories and carousel content for Instagram and LinkedIn.
30 second social video
15 second social video
15 second portrait social video
30 second portrait social video
60 second portrait social video
Also part of the awareness campaign, we created a digital brochure and ebook for those who prefer slightly longer form content as they explore how the Dell PCaaS solution can solve their PC challenges.
Creating a repeatable sales story is vital to providing an audience with a consistent message. We specialize in B2B presentation design that helps sales reps convey a solution’s unique benefits.
