Across this video series, we needed to move seamlessly through a number of environments, scenarios, and combinations of backend technology and customer views. To do this, we chose to go with a modular set of illustrations to tell each story. The isometric illustration style allowed us to emphasize simplicity and flexibility, and to push and pull elements on and off screen as the scenarios unfolded. Overall, this created an efficient and consistent approach, and gave the viewer an easy to understand view of the TimeTrade solutions.