The Miracle Machine
Task
Create a video to generate awareness about what truly fuels America's engine. The narrative is based on a Wall Street Journal article written by Eric Lander.
Over the last 50 years, American innovation has been driven by the investments made in scientific research. Eric Lander, founder of the Broad Institute, and Eric Schmidt, Executive Chairman of Alphabet Inc., wrote of the importance of these investments in their Washington Post article, “America’s ‘miracle machine’ is in desperate need of, well, a miracle.”
The team at Broad Institute asked CGI Interactive to bring this article to life in a short awareness video aimed to continue the conversation about an important topic. Eric Lander was an inspirational narrator to a story that he has witnessed over the years.
Here are just a couple of the thousands of people spreading the message about scientific research fueling innovation.
