Serenova Explainer Video
Task
Create an approach for motion graphics based on the new company branding. Bring a sense of depth to the 2D brand graphics.
With a new brand to roll out, Serenova chose CGI Interactive to put their static assets into motion. The team explored ways to add an element of 3D to an otherwise 2D set of graphic styles. After exploring visual options, we landed on a combination of 2D and 3D scenes that worked together to strengthen the brand and bring to life the Serenova story.
