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Klaviyo Go-to-Market Kick Off

For the second year in a row we were given the opportunity to create some fantastic assets for the Klaviyo go-to-market kickoff. From the signage as attendees arrive, to the opening video and the presentations, we created a look to elevate the experience and build excitement around the Game On theme.

Task

Expand on initial event branding to create a cohesive and exciting experience across the Klaviyo go-to-market kickoff.

  • Strategy

    Design direction

  • Design

    Session branding, Motion design, Presentation design

  • Client

    Klaviyo

Venue Branding

Welcome to Klaviyo Arena

From badges and signage to the ‘box office’ and party, we branded just about everything possible across the kickoff experience.

Keynotes and breakouts

Thought-provoking and imaginative keynote sessions

With a theme like Game On, we all really wanted to amp up the sessions with a lot of video and animated content. Every session had several moments where video was used to bring excitement to key points. We had a lot of fun creating everything from a time machine to broadcast graphics for an entire Klaviyo sports show. To cap it all off, we added fireworks to the onscreen stadium as a live marching band played to close out the event.

What We Made

Services

An icon of a target

Event branding

We expanded on a few initial brand frames created by the Klaviyo team to create a cohesive look with enough variety and fun to cover the venue, videos, and presentations.

An icon of a presentation slide

Presentation design

We created 4 keynote presentations for the main stage as well as templates for both leadership day and the breakout sessions.

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Motion design

From the opening video to the closing with the marching band, the main stage presentations leveraged videos throughout the entire GTMKO experience.

What we created

  • Theme creative
  • Venue branding design
  • Opening video
  • Main stage presentations
  • Motion graphics throughout
  • Leadership template
  • Breakout sessions template
  • After party animated loop

We'd love to hear from you