Klaviyo Go-to-Market Kick Off
For the second year in a row we were given the opportunity to create some fantastic assets for the Klaviyo go-to-market kickoff. From the signage as attendees arrive, to the opening video and the presentations, we created a look to elevate the experience and build excitement around the Game On theme.
Task
Expand on initial event branding to create a cohesive and exciting experience across the Klaviyo go-to-market kickoff.
From badges and signage to the ‘box office’ and party, we branded just about everything possible across the kickoff experience.
With a theme like Game On, we all really wanted to amp up the sessions with a lot of video and animated content. Every session had several moments where video was used to bring excitement to key points. We had a lot of fun creating everything from a time machine to broadcast graphics for an entire Klaviyo sports show. To cap it all off, we added fireworks to the onscreen stadium as a live marching band played to close out the event.
We expanded on a few initial brand frames created by the Klaviyo team to create a cohesive look with enough variety and fun to cover the venue, videos, and presentations.
We created 4 keynote presentations for the main stage as well as templates for both leadership day and the breakout sessions.
From the opening video to the closing with the marching band, the main stage presentations leveraged videos throughout the entire GTMKO experience.