Investor Day Assets for Novocure
Novocure strives to extend survival in some of the most aggressive forms of cancer by developing and commercializing innovative therapies. The goals for their Research and Development Day included investor day assets with shorter presentations, multiple speakers, and multiple perspectives. It was an approach that kept attendees engaged and created a more well-rounded story. This two-hour event was mainly pre-recorded but included two live Q&A sessions with all presenters. Our team enjoyed partnering with Novocure to bring this fascinating treatment and research to life.
Create a cohesive experience across eleven presenters over the course of a two-hour event. The presentations needed to help to create excitement, confidence in the science, and generate engagement.
A smart, virtual investor day
Novocure’s R&D Day needed to cohesively tie together eleven presenters from across the globe in a two-hour session that clearly depicted Novocure’s accomplishments and, more importantly, its potential. These presentations were part of the various investor day assets we created. They were delivered by Novocure team members and doctors from other institutions and pre-recorded over Zoom.
We first designed event-specific graphical elements to tie presentations together. Each presenter created their script and provided material for us to leverage within their presentation. Our team created a slide-by-slide breakdown of the content for approval before diving into the design. It was important that key slides shined but that the design did not overshadow essential data points or distort scientific accuracy.
We collaborated with the Novocure team to work through technical slides and helped to up-level the content where possible. We also created a presentation flow and speaker layouts to shape a balance between slide content and presenter footage.
To round out the investor day assets, we created a looping animation to play before the event started, as well as animations during each of the presentations.
“Throughout the process, it was evident that they were in our corner and were willing to do whatever they could to make sure that every presentation would resonate with our audience…”
— Gabrielle Fernandes, Director, Investor Relations