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GoTo Launch Hype Video

Task

Create a video to excite and energize the internal team about the new branding as well as introduce the new company name, GoTo.

  • Strategy

    Visual concept

  • Design

    Motion design

  • Client

    GoTo

Project overview

Generating
excitement
and energy

As LogMeIn prepared to announce their new name, GoTo, they held an all hands company meeting to kickoff the new year and wanted to get the team energized about the name change and the new branding. They came to CGI to create a video to help build excitement and to officially unveil the new name to their team. With the rebranding so recent, we had the opportunity to bring it to life in motion for the first time.

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