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Event Assets for DTW 2019

A new year brings a new Dell Technologies World. From the opening video set to the sounds of Queen and Mark Martel to the presentations delivered by Dell Technologies executives and special guests, the CGI Interactive team pulled out all of the stops to create event assets for this year’s Dell Technologies Global Partner Summit. With over 5,000 partners in attendance, our team worked hand-in-hand with the crew at InVision to ensure an outstanding experience.


Create a bold brand style that embodies the theme of Defying Gravity while interpreting the look across event assets, including an opening video, presentations, and interstitial moments.

  • Strategy

    Design direction

  • Design

    Event branding, Motion design, Presentation design

  • Client

    Dell Technologies

Event Branding

A Global Partner Summit

This year, the General Session took us on a journey to explore what it means to defy gravity and push ahead of the competition. The CGI team started the event assets by creating a brand guide that we used to design presentations for five presenters and five videos interspersed throughout two hours.

Opening video

A performance to remember

Included in the event assets was the show opener, an animated backdrop synced to the live performance of Mark Martel, who played piano and sang Queen’s “Don’t Stop Me Now.” This rolled right into the stomping and clapping of “We Will Rock You” as we introduced Joyce Mullen to kick off the event. 

Joyce Mullen speaking on stage in front of the screen that reads "Make it easier for you to do business with us."
View of the main stage from the back of the room with a full audience and green and blue lights throughout the room.
Two men speaking on stage with the Dell Technologies logo on the screen behind them.
Cheryl Cook on stage giving her presentation in front of the large screen with her name displayed.
View of the main stage from the back of the room. The woman is speaking in front of a large screen with graphics that read "solutions."
Two people speaking on the main stage in front of the large screen with graphics behind them.

Keynotes & breakouts

Beyond the General Session, we also created presentations for three super sessions that re-used a portion of the stage setup. Adding to the event assets, we designed eight presentations for breakouts using the template and guidelines we created for the various teams.

CGI Interactive had a team of six on-site to support the GPS group and to work out any last-minute changes to make this the best GPS yet. It was a team effort between CGI Interactive and Dell Technologies. We couldn’t be happier with the results.

Cheryl Cook on stage giving her presentation in front of the large screen with her name displayed.

Project by the numbers


Registered attendees

So many partners came together in one room! Our graphics and lighting choices were made to wrap around this large audience.


Super sessions

The team created presentations and graphics for these hour-long super sessions.


Keynote presentations

We worked closely with the Dell team to craft presentations that fit the presenter style and provided on-site support for last minute updates.


Breakout sessions

We supported the breakout sessions with a template design and slide layouts, as well as some graphical support where needed.

What We Made


An icon of a target

Event branding

The inspiration was endless with the event’s Defying Gravity theme. We took that inspiration and used it to create a full event brand guide to establish a solid look and feel.

An icon of a presentation slide

Presentation design

We brought our work to a seriously big screen – 100-feet – and created visuals for a series of executive keynotes, regional super sessions, and a collection of breakout sessions.

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Motion design

We worked seamlessly with the production company to create motion graphics for two musical acts and the President’s Club reveal.

What we created

  • Theme branding
  • Arrival video loop
  • Opening videos
  • Main stage presentations
  • Speaker introduction videos
  • President’s Circle reveal video
  • Breakout session presentations

We'd love to hear from you