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Dell Technologies World 2018


Create an identity for the theme, Roar, that supports this year's key messages, but also teases the President's Circle destination.

  • Strategy

    Design direction

  • Design

    Session branding, Motion design, Presentation design

  • Client

    Dell Technologies

Event Branding

Global Partner Summit

What an amazing year for Dell Technologies! We’ve been thrilled to work with the Dell EMC Partner Program team again to flesh out this year’s theme and pull together a series of presentations and videos for both the main stage as well as breakout sessions.

Main Stage

General session

While the event was at the end of April, we began collaborating with the client in February on possible themes and worked through graphical treatments for a variety of ideas. Many ideas were thrown in the ring but we settled on Roar which represents strength, voice, and tied to the African Safari President’s Circle Trip.

The mainstage experience began with a beautiful series of looping scenic animations that played across the 130’ x 18’ screen. We worked with 13 presenters to create a cohesive 2-hour experience that also incorporated backdrop stills and animations for several musical acts.


Breakout sessions

This year we created a template and slide library as well as custom layouts for 11 different breakout session presentations all of which included multiple presenters as well as “fireside chat” type moments.

What We Made



Event branding

We expanded on the initial Roar theme graphic to create variety of colors and scenes across each presenter. From different types of animals, to sound waves, the theme came to life on the big screen.


Presentation design

This year’s ultra wide screen gave us a canvas to create stunning visuals across a series of executive keynotes. We also created a template and slides for the breakout sessions.


Motion design

We worked seamlessly with the production company to create motion graphics that played while attendees walked into the room, as well as an opening musical act and the President’s Club reveal.

What we created

  • Theme creative
  • Event landing page
  • Video loop as audience arrived
  • Opening video
  • Main stage presentations
  • Motion graphics based announcement
  • Breakout sessions presentations

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