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Events

Dell Technologies World 2018

Task

Create an identity for the theme, Roar, that supports this year's key messages, but also teases the President's Circle destination.

  • Strategy

    Design direction

  • Design

    Session branding, Motion design, Presentation design

  • Client

    Dell Technologies

Event Branding

Global Partner Summit

What an amazing year for Dell Technologies! We’ve been thrilled to work with the Dell EMC Partner Program team again to flesh out this year’s theme and pull together a series of presentations and videos for both the main stage as well as breakout sessions.

Main Stage

General session

While the event was at the end of April, we began collaborating with the client in February on possible themes and worked through graphical treatments for a variety of ideas. Many ideas were thrown in the ring but we settled on Roar which represents strength, voice, and tied to the African Safari President’s Circle Trip.

The mainstage experience began with a beautiful series of looping scenic animations that played across the 130’ x 18’ screen. We worked with 13 presenters to create a cohesive 2-hour experience that also incorporated backdrop stills and animations for several musical acts.

A slide from the Dell Technologies World Global Partner Summit 2018 event presentation. It depicts three circles with stats in them.
A slide from the Dell Technologies World Global Partner Summit 2018 event presentation. The design has a purple sound wave with a stat over them.
A slide from the Dell Technologies World Global Partner Summit 2018 event presentation. It depicts a sound wave over a safari and the word "roar".
A slide from the Dell Technologies World Global Partner Summit 2018 event presentation. The design depicts a jungle with the words AI, IoT, machine learning and cloud.
A photo from the 2018 Dell Technologies World Partner Summit. The wide screen event presentation design shows a starry sky over a landscape.
A photo from the 2018 Dell Technologies World Partner Summit. The wide screen event presentation design shows a voice wave with the words "make IoT real".
A photo from the 2018 Dell Technologies World Partner Summit. The wide screen event presentation design shows a wolf.
A photo from the 2018 Dell Technologies World Partner Summit. Performers sing on stage with an event video design in the background.
A photo from the 2018 Dell Technologies World Partner Summit. The wide screen event presentation design shows an image of a jungle and words "4th industrial revolution".
A photo from the 2018 Dell Technologies World Partner Summit. Michael Dell stands on stage with Joyce Mullen talking about the Partner Program.
Presentations

Breakout sessions

This year we created a template and slide library as well as custom layouts for 11 different breakout session presentations all of which included multiple presenters as well as “fireside chat” type moments.

A photo a breakout session at the Dell Technologies World Global Partner Summit 2018 event.
What We Made

Services

An icon of a target

Event branding

We expanded on the initial Roar theme graphic to create variety of colors and scenes across each presenter. From different types of animals, to sound waves, the theme came to life on the big screen.

An icon of a presentation slide

Presentation design

This year’s ultra wide screen gave us a canvas to create stunning visuals across a series of executive keynotes. We also created a template and slides for the breakout sessions.

An icon of a play button

Motion design

We worked seamlessly with the production company to create motion graphics that played while attendees walked into the room, as well as an opening musical act and the President’s Club reveal.

What we created

  • Theme creative
  • Event landing page
  • Video loop as audience arrived
  • Opening video
  • Main stage presentations
  • Motion graphics based announcement
  • Breakout sessions presentations

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