Cabot EVOLVE Awareness Video
Our team was excited to have another opportunity to work with both Cabot Corporation and Cleveland Design to create an awareness video.
Task
Create an awareness video that showcases Cabot EVOLVE's innovations. The video can be used on a large event booth screen and on the web.
Our friends at Cleveland Design scripted the narrative and on-screen copy we used to storyboard and animate this awareness video. Inspired by the Cabot hexagon, we designed an approach using the hex as a lens to focus our attention on the possibilities to be realized using Cabot EVOLVE.
Combining stock footage with composited graphics, we aimed to balance the complexity of the science with the clean look of sustainability.
