Presentation Design for Dell Technologies
Executive Briefing Centers provide an experience connecting visitors, including clients and employees, to a company’s mission and brand values. This was an exciting opportunity to develop a visual identity and presentation design for Dell Technologies that would create a thought-provoking experience and message for their visitors.
Task
Create a visual identity and presentation design for the theme, Build Your Breakthrough, to be used by Dell Technologies executives.
The Dell team came up with a great message this year: Build Your Breakthrough. To create the visual identity and presentation design, our team dove in and explored the question, ‘What does it mean to build a breakthrough in today’s technology driven world?’
Dell Technologies was hoping to incorporate icons from the previous year’s presentation design, so we created core graphics for each of the primary topics that leveraged these icons. The intent was to create a sense that the icons themselves were being built with layered images and design elements. Each graphic also has a background pattern that carries through the topic presentation.
Within each topic we also designed a slide that sets up three core areas that the presentation will explore. The graphical approach for each was unique in how it set up the relationship between the core areas. We designed each graphic to allow a zoom or focus on the particular area that presenter was addressing.
