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Presentations

Presentation Design for Dell Technologies

Executive Briefing Centers provide an experience connecting visitors, including clients and employees, to a company’s mission and brand values. This was an exciting opportunity to develop a visual identity and presentation design for Dell Technologies that would create a thought-provoking experience and message for their visitors. 

Task

Create a visual identity and presentation design for the theme, Build Your Breakthrough, to be used by Dell Technologies executives.

  • Strategy

    Design direction

  • Design

    Presentation design

  • Client

    Dell Technologies

Cover Designs

Designing a visual identity

The Dell team came up with a great message this year: Build Your Breakthrough. To create the visual identity and presentation design, our team dove in and explored the question, ‘What does it mean to build a breakthrough in today’s technology driven world?’

Five cover designs representing the visual identity system.
Two white laptops floating with slide designs from the Dell Technologies Advantage presentation series.

Dell Technologies was hoping to incorporate icons from the previous year’s presentation design, so we created core graphics for each of the primary topics that leveraged these icons. The intent was to create a sense that the icons themselves were being built with layered images and design elements. Each graphic also has a background pattern that carries through the topic presentation.

A slide cover design for the Dell Data Anywhere presentation. It shows layers of images aligning to form a lightbulb.
An image that depicts a presentation slide design of the four core areas that create the intersection of people and technology. Breakthrough sits at the intersection point.
A slide design for the Dell Multicloud presentation. It shows three pillars, each with an icon.
A slide design for the Dell Data Anywhere presentation. It shows the pillars intertwined in a triangle with an image in each of them.
A slide design for the Dell Data Anywhere presentation. It shows the pillars intertwined in a triangle with an image in one of them.
A slide design for the Dell Data Anywhere presentation. It shows a modern car 3D wireframe model to depict data at the edge.
A slide design for the Dell Multicloud presentation. It shows two circles linked to show the best of both on-premise and in the cloud.
Topic presentations

Building consistent structure

Within each topic we also designed a slide that sets up three core areas that the presentation will explore. The graphical approach for each was unique in how it set up the relationship between the core areas. We designed each graphic to allow a zoom or focus on the particular area that presenter was addressing.

An image that depicts a presentation slide design of the four core areas that create the intersection of people and technology. Breakthrough sits at the intersection point.
A slide design for the Dell Future of Work presentation. It shows the pillars intertwined as three rings with an image in each of them.
A slide design for the Dell Future of Work presentation. It shows the pillars intertwined as three rings with an image one of them.
A slide design for the Dell Multicloud presentation. It shows the pillars in a cloud shape with an image in each of them.
A slide design for the Dell Multicloud presentation. It shows the pillars in a cloud shape with an image in one of them.

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