Awareness Video for Kaiser Permanente
Diversity. Equity. Inclusion. These are the things that businesses strive to foster, but it takes a lot of work. While many companies may be doing well in these areas, the reality of how your employees feel can be sobering. Tough conversations need to be had, and it’s pivotal that everyone feels like they’re being heard. Kaiser Permanente has always been at the forefront of facing these challenges head-on and asked our team to create a video to generate conversation around a new program aimed at recognizing the issues that need to be addressed.
Task
Make an emotional connection to create more empathy and understanding that jumpstarts difficult conversations.
In this awareness video, our design team combined sound bites of executives with voices representing employees’ thoughts based on many internal surveys and interviews. The sound bites we chose were sharp and to the point, hitting the issues hard and direct.
