Get In Touch
76 Otis St, Westborough, MA 01581
Ph: +1.508.898.2500
Event Featured

Automation Anywhere Imagine

Wayfinding, expo, main stage, and everything in between—our design team transformed the Omni Dallas into a fully branded experience. While this event has typically had separate branding from the corporate brand, it was important to create a much stronger tie between Imagine and Automation Anywhere.

Task

Create an Imagine event experience that showcases customer success and generates excitement around the future of the autonomous enterprise.

  • Strategy

    Design direction

  • Design

    Branding, Motion design, Presentation design, Print design

  • Client

    Automation Anywhere

Venue Branding

The Imagine experience

With two floors, high ceilings and a large space to fill, we looked for the smartest ways to brand the space. The window clings tinted the light in the space, while a combination of white and gradient created brand unity. Floor decals were used to create a track around the demo stations in the Imagine Village.

AAI-print-photo1
AAI-print-photo2
AAI-print-photo6
AAI-print-photo3
AAI-print-photo5
AAI-print-photo7
Keynotes and breakouts

Creating a visionary look while staying grounded to reality

The main stage presentations spanned two days and many presenters. We chose to use a darker look for day one as the presentations leaned more abstract and visionary. Day two leaned brighter and lighter for topics that ranged from AI responsibility to diagnosing when to use an AI agent. While the look of the presentations still reinforced the brand, we leveraged backgrounds that gave a sense of lighting to mirror the sense of light created by the window clings in the main hall.

AAI-keynote-photo1
AAI-keynote-photo3
AAI-keynote-photo4
AAI-keynote-photo2
AAI-keynote-photo5
AAI-keynote-photo6
What We Made

Services

An icon of a target

Event branding

The brand was evolving while we were working on how to reinforce this brand. Our team helped to explore ways to stretch the look across all print and digital for the event.

An icon of a presentation slide

Presentation design

We created 5 keynote presentations for the main stage as well as templates for both leadership day and the breakout sessions.

An icon of a play button

Motion design

We incorporated video throughout the day one keynotes to create compelling and visually stunning moments.

What we created

  • Brand exploration
  • Venue branding design
  • Imagine Village print design
  • Main stage presentations
  • Motion graphics throughout
  • Partner and Exec Summit templates
  • Breakout sessions template
  • After party print

We'd love to hear from you

Get in touch