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Amazon Robotics STEM Video

What an amazing opportunity to work with Amazon Robotics on a STEM video! The Amazon team had a few videos that were already created that they wanted to weave together for an audience from 1st – 8th grade. The goal was to create characters that walk through the process of how a package goes from placing an order to your doorstep. All the while, showing how robots work alongside people to create such an efficient operation.


Create a fun and educational STEM video that teaches children how Amazon uses robots and inspires future generations of engineers.

  • Strategy

    Design direction

  • Design

    Copyediting, Character design, Motion design

  • Client

    Amazon Robotics


Adding Personality

We really wanted to use the robots themselves as guides through the process and started with style options in Cinema 4D. Once we nailed down the look, we created a series of movements that each of three robots would use as a base for our animations. The face rigs were added in AfterEffects and tracked to the robot movements.


Planning the story

In order to be sure that our story would resonate with a younger audience, we worked through a series of storyboards to create the simplest explanations. We also included some “Did you know?” highlights to provide some short fun facts to break up the long video. To help incorporate some of Amazon’s previously created video content, we also created some fun transitions to create an engaging experience.

Amazon Robotics STEM.mp4-low

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