The Journey Starts Here

Introducing bike sharing to a major city

Zagster came to CGI Interactive to help promote their launch of bike sharing in Rochester, NY. The marketing team at Zagster needed multiple pieces of video content for their launch campaign. The first video, “Why Zagster?” needed to show just how easy it is to grab a bike and go where you want, when you want. We shot the “How it Works” video completely from the POV of the bike rider. This really puts the viewer behind the handlebars! As a part of the launch campaign we worked with Zagster’s marketing team to create multiple short form videos and gifs for their social media ad campaign. This was a rush project and our team worked efficiently to get the job done.