Visually evolve the company brand and create a strong storyline for the corporate overview presentation.
More than just a deck of slides
This project began with discovery. TimeTrade knew they wanted to refine their messaging to explain the benefits of intelligent appointment scheduling. After a content discovery and review session, we landed on a message flow and the core content that TimeTrade could roll out to its sales team.
Beyond the storyline, we also expanded on the brand’s use of photography, color, and icons. CGI Interactive started by creating a series of key slides to explore the design direction, then narrowed the look to what we knew would resonate with the TimeTrade audience. Once the design language was established, we applied it to the full story. The result is a marriage of smart storyline, elegant design, and clean animations that flow from start to finish.