Nuance DAX Infographic
Starting with the copy, our goal was to highlight the importance and impact of AI powered medical documentation over traditional scribes. The content was broken down into sections, following a storyline of cause and effect to make the information simple enough to digest, while emphasizing the benefits of the Nuance product.
Design an infographic to highlight how clinical documentation moved beyond scribes, and illustrate the impact across patients, physicians, and organizations.
Telling a story with characters
We curated a character library to support the illustrative approach, and designed scenes for each section to bring to life the concepts. The illustrations were effective in creating a visual narrative to accompany a more complex subject and guarantee clear and effective messaging.