Microsoft Dragon Copilot Launch
Copilot has become a name associated with AI innovation throughout Microsoft products. This project gave our team the chance to create a launch video for a new Copilot product built for one of the most complex verticals, healthcare. Our team had years of knowledge through our work on creative assets for Dragon Medical One, DAX, and many other solutions created by Nuance. Now, with this technology incorporated as part of Microsoft, we were able to help introduce the world to Microsoft Dragon Copilot. We created a launch video as well as two social cuts.
Task
Create a launch video that showcases the core benefits of Microsoft Dragon Copilot and generates excitement for the new product.
Much of the innovations in Dragon Copilot shine through the smart UI design of the Microsoft team. While the entire UI is beautiful, it can be a lot to digest in a fast paced, launch video that is meant to generate excitement. We pulled essential portions of the interface to more quickly express the joy of the user experience and the power of the AI that is built into the solution.
