LogMeIn SKO
In any year, a sales kickoff (SKO) needs to be inspiring and exciting to set the tone for the year ahead. But, in a year where the event is virtual — and the theme is unleashing the Workplace Revolution — capturing audience attention and creating an engaging atmosphere was more important than ever. CGI Interactive collaborated with LogMeIn’s team to help them reimagine the SKO event experience for a virtual audience.
Task
Reimagine the SKO event experience for a virtual audience.
In any year, a sales kickoff (SKO) needs to be inspiring and exciting to set the tone for the year ahead. But, in a year where the event is virtual — and the theme is unleashing the Workplace Revolution — capturing audience attention and creating an engaging atmosphere was more important than ever. CGI Interactive collaborated with LogMeIn’s team to help them reimagine the SKO event experience for a virtual audience.
Our first challenge was creating the visual theme for the event. The visuals needed to reflect the Work from Anywhere concept. We decided on an illustrated approach — allowing us to create custom scenes showcasing individuality without the need to show photos of specific employees or impersonal stock photos. Angular shapes and contrasting colors allowed us to create some drama… we are talking about a workplace revolution after all!
Once the look was established we got to work on a variety of assets. We applied the look and feel to the interface creating background scenes for each day with fun easter eggs for the audience to find, as well as creating video bumpers, a template for breakouts, keynote presentation visuals, etc.
CGI provided mood boards to help narrow down the look for 2021. We created visual concepts that explored presentation style, platform customization, and animation.
For the keynotes, we collaborated with executives to streamline their presentations and create custom graphics that were composited with the captured footage of the presenters. We also provided PowerPoint templates with a range of slide layouts for the LogMeIn teams to craft their own breakout sessions.
We storyboarded and animated intro videos for each keynote, as well as video bumpers and a countdown loop to build anticipation for the start of the event.