The Future X Network
As pioneers of science and technology for the past 90 years, Bell Labs is a familiar name. So it may be a surprise to learn that the thinking and research behind their contributions has never been published in a book, until now. For this notable moment, we collaborated with Alcatel-Lucent to create promotional assets for their much anticipated book launch.
As you might expect, their findings were very comprehensive. They explored the limits of current technology with a view of 2020 and beyond. What they found is that we’re at the dawn of a new era in networking that will define the future of human existence. The book is loaded with statistics that validate their vision and was so dense with information, that we needed to crafted a narrative that pulled the most relevant research together into a contextual story flow. With that as our foundation we created three separate deliverables, adjusting the content for each to take advantage of their format strengths.
With the book art and Alcatel-Lucent brand as our guide, we designed and animated an Interactive Infographic using the full data set and content. The project was on a very fast timeline requiring all of the assets to be completed in a two week timeframe. Our experience with new web based tools and “can do” attitude saved the day. We pulled together a lean team to keep the communications fluid and production agile.
“You couldn’t have asked for a better [client] team to work with. They were open to hearing our suggestions based on our expertise, they made quick decisions — and when they didn’t have an answer, they provided the direction we needed within hours, helping make this project a success.”
Rob, Lead Designer
During the live book launch, guests and the press were given a copy of the book along with a condensed version of the infographic as a handout. Reluctant to give up too much content from the interactive version, we designed the piece to be printed in full color on both sides and did a trifold so the audience could use it as a reference and place it in the book.
The book’s promotional team knew that they were going to need a presentation, but didn’t know what it was going to say. Not a unique situation, but they wouldn’t know until the weekend before the launch event which was on a Monday in London. So our solution was to create a library of visual assets that they could use as needed — giving them the freedom to create the presentation themselves, on-the-fly.