Client: Dell EMC

Dell EMC DP4400 Video

Simplicity and power work in harmony for the launch of the Dell EMC Integrated Data Protection Appliance DP4400.

The Data Protection team from Dell EMC was launching a new version of their Integrated Data Protection Appliance and wanted a video to amp up the launch. We suggested they not only create one video covering all benefits, but also create a couple of shorter versions to use socially and at sales meetings. Where the comprehensive video would include voiceover, the shorter cuts would feature the story as text on screen.

From script to concepts and all the way through animation, we embraced the dual nature of the appliance which balances both simplicity and power.