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Dell Technologies World 2019

From the opening video set to the sounds of Queen and Mark Martel to the presentations delivered by Dell Technologies executives and special guests, the CGI Interactive team pulled out all of the stops for this year’s Dell Technologies Global Partner Summit. With over 5,000 partners in attendance, our team worked hand-in-hand with the crew at InVision to ensure an outstanding experience.


Create a strong look that brings to life the Defying Gravity theme and enables variety across the opening video, presentations, and interstitial moments.

  • Strategy

    Design direction

  • Design

    Event branding, Motion design, Presentation design

  • Client

    Dell Technologies

Event Branding

Global Partner Summit

This year the General Session took us on a journey to explore what it means to defy gravity and push ahead of the competition. The CGI Interactive team expanded on our event brand guide and created presentations for five presenters, along with five videos that were interspersed throughout the two hours.

Opening video

A performance to remember

The show opener was an animated backdrop synced to the live performance of Mark Martel, who played piano and sang Queen’s “Don’t Stop Me Now.” This rolled right into the stomping and clapping of “We Will Rock You” as we introduced Joyce Mullen to kick off the event.


Keynotes & breakouts

Beyond the General Session, we also created presentations for three super sessions that re-used a portion of the stage setup. For breakouts, we designed eight presentations using the template and guidelines that we created for the various teams.

CGI Interactive had a team of six on-site to support the GPS group and to work out any last-minute changes to make this the best GPS yet. It was a full team effort between CGI Interactive and Dell Technologies, and we couldn’t be happier with the results.


Project by the numbers


Registered attendees

So many partners came together in one room! Our graphics and lighting choices were made to wrap around this large audience.


Super sessions

The team created presentations and graphics for these hour-long super sessions.


Keynote presentations

We worked closely with the Dell team to craft presentations that fit the presenter style and provided on-site support for last minute updates.


Breakout sessions

We supported the breakout sessions with a template design and slide layouts, as well as some graphical support where needed.

What We Made



Event branding

The inspiration was endless with the event’s Defying Gravity theme. We took that inspiration and used it to create a full event brand guide to establish a solid look and feel.


Presentation design

We brought our work to the big screen (seriously, a 100 foot screen) and created visuals for a series of executive keynotes, regional super sessions, and a collection of breakout sessions.


Motion design

We worked seamlessly with the production company to create motion graphics for two musical acts and the President’s Club reveal.

What we created

  • Theme branding
  • Arrival video loop
  • Opening videos
  • Main stage presentations
  • Speaker introduction videos
  • President’s Circle reveal video
  • Breakout session presentations

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