Client: Dell EMC

Dell EMC DP4400 Awareness & Social Videos

Simplicity and power work in harmony for the launch of the Dell EMC Integrated Data Protection Appliance DP4400

Dell EMC Data Protection was launching a new version of its Integrated Data Protection Appliance and wanted a video to amp up the launch. CGI Interactive suggested they not only create one video covering all benefits but also create a couple of shorter versions to use socially and at sales meetings. The comprehensive video included voiceover and the shorter cuts featured the story as text on the screen.

From script to concepts and animation, we embraced the dual nature of the appliance, which balances both simplicity and power.


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