Dell APEX Managed Device Service
Task
Create compelling and approachable assets to simply explain the power of Dell APEX Managed Device Service for small businesses.
To promote the new Dell APEX Managed Device Service, we went with a more personal approach by having actual Dell employees deliver the message. To bring to life the small business side of the story, we had the team use examples of customers and used composited graphics to bring the small business into the speaker’s space.
To promote the service, we also created an animated vertical social graphic to push people to the landing page and various assets.
To help potential customers explore the service, we created both a brochure and infographic to give more insight into how the service works and its benefits. The brochure covered the range of benefits and solutions within the service offering while the infographic focused mostly on the lifecycle services.
We worked with the solution messaging to create a short presentation that carries through the APEX branding and small business photography. This gives a prospect a consistent brand experience from start to finish.
To give the customer a consistent brand experience from initial interest through onboarding, we also created a series of branded user guides to ensure the customer experience starts off on the right foot.
