CompuMark Full Search
Rebranding a company is a huge undertaking. CompuMark is one of six companies that were part of the rebranding efforts of Clarivate Analytics. CGI Interactive was asked to design and animate the first video using the new branding for CompuMark, and through tight communication with the brand team we brought the static brand elements to life.
The colors and characters of the brand are fun to work with and the artwork style led to some great ideas during the concept and storyboarding. Our team really enjoyed the illustrative style and some character rigging to add subtle but tasteful movement.