We worked with the Cerence team to craft a brand evolution that relates more strongly to the automotive industry but leaves room for growth into other verticals. One of the first assets created to test the new brand direction was the corporate overview presentation.
Evolve the look of the Cerence presentation to match the capabilities and aspirations of the company.
The spectrum of colors we created for the palette gave us a lot of room to create variety within the presentation. It was also important to maintain a good balance of white space to keep the look from becoming overwhelming. To ensure consistent brand execution, our team created a brand guide and a series of short videos to educate both internal teams and outside vendors on proper brand usage.