At a time where tech companies are ruling the world, some are struggling to differentiate themselves, specifically those offering B2B SaaS (Software As A Service) solutions. Often, the struggle lies in the ability to convey to their audience exactly what their service offers and how it works. Everyday, business leaders are making choices on what software to purchase for their companies and employees. B2B SaaS companies have the opportunity to win this business by effectively conveying their message within the right medium. Video.