10 Explainer Videos We Love

A well executed explainer video is a great way to engage your audience. If you do it right you can tremendously drive sales. According to Hubspot, “64% of customers are more likely to buy a product online after watching a video about it!”

Most explainer videos look the same these days. Brands that want to differentiate themselves, must take the time to create product videos that are engaging, unique, and follow best practices. Your product explainer video shouldn’t look like your competitors video, the imagery should reflect your overall brand and it should definitely be under two minutes!

One of our favorite video styles at CGI Interactive, smoothly blends live-action video with animation. These two styles when paired together are like peanut butter and jelly. Like milk and cookies, bacon and eggs, pancakes and syrup...okay, okay I’m done!

Combining video styles is a practice we use often at CGI Interactive to create unique video content for our clients. The list of explainer videos below is jam-packed with this combo style! Here are 10 explainer videos that caught our eye.

Hopefully they bring some creative inspiration to you and your team!

1. Apple - iPhone X

2. Slack - Communication Without Chaos

3. IBM - This Is Not a Cloud

4. Snapchat - Snap Map

5. Glint - Hello

6. Oculus Rift - Mobile

7. Wistia - Soapbox

8. EMC Leap - Courier Key Concepts

9. AirBnB - Co-Hosting

Amazon - Go


Seen any great explainer videos lately? Let us know by tweeting us @CGIInteractive!