Client: Dell EMC
Services: Motion Design

Application Xtender Video

Dell EMC came to CGI Interactive for a video to cut through the noise.

ApplicationXtender needed to better reach a particular audience that has complex content management needs but not an enterprise sized budget to solve the problem. We worked with the client to craft a script for a product explainer video that hit the audience’s essential pain points and was able to speak to both the product’s simplicity as well as its robust capabilities.

From there, we pulled together a concept that leveraged the ‘X’ in the product name to give it more of a purpose. The ‘X’ became the point that lies between solutions that are complex and expensive on one side and solutions that are less expensive but not very robust on the other. We also chose to contrast dark tones during the introduction with a clean white backdrop to give the product name a nice, simple presentation. This video was used on the Dell EMC website as well as the Dell EMC YouTube page.


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