Finding the Right Story
For this project, our creative team designed an infographic based on an ESG report outlining the VCE products, VxRail, vBlock and VxRack.
There was a good source of material for the infographic, which meant there were a few paths the story could take. Creating a content draft was the first step in narrowing down the story and establishing a strong message. From there we explored content hierarchy and flow with a few wireframe options. The next step was to design the style frames to nail down the look and feel and then flesh out the strongest wireframe with the style approach that worked best for the message. The result was a fluid design that used 3D models, and data visualization.