Client: EMC
Services: Interaction Design, Web

Take Your Positions

We created this product positioning guide for EMC as a highly interactive microsite.

By providing insight into which solution might be best for a specific situation, the tool guides customers through various architecture types, platforms, industry uses and applications. Most helpful are dynamic interactions that allow customers to build their situation, aligning recommendations into the chart format for easy assessment.

“Even though this project started as a simple PDF deliverable that was needed in 2 weeks, the EMC sales team realized the potential to turn it into an interactive tool that highlights how competitive EMC products can be in real world situations. As the project manager, I find it satisfying knowing that years later, it’s still as effective and well used as when we first launched it.”

Carrie, Project Manager

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