Visualizing The Racial Wealth Gap
How do you give meaning to statistics?
The Institute on Assets and Social Policy (IASP) from Brandeis University's Heller School, recently came to CGI Interactive for our help visualizing the power of their Racial Wealth Audit Tool™. IASP teamed up with Demos to shed light on the racial wealth gap in America in the audit. As we discussed the project on our initial calls, our whole team was ready to jump at the chance to work on a site dealing with such an important issue.
We designed and developed a fully custom microsite in HTML5. While this microsite was one page within a larger site, the main site had been barely begun. We pushed our design to strike a nice balance between Brandeis’ colors and the larger photos used on the initial overarching site design. Our copywriter worked to distill the content in the audit in order to create an easy to digest story to peak a visitor's interest and lead them to download the full report.
Throughout the process, clear communication between CGI Interactive and IASP led to a great experience for both teams and a microsite that we’re very proud of.